Launched in May 2012, the game continues to feature in the list of top downloaded games.
Pick any evergreen gaming title and you will find that the latest update to the game is no older than 30-45 days.
If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction.
Even the game dynamics around power-ups remains consistent across updates.
While a top app-store position may drive a good set of new users to your game, game developers around the world will tell you that the larger challenge is to keep an existing user base engaged on the game.
Subway Surfers is an endless running casual mobile game, downloaded almost a billion times across platforms.
The game was co-developed by Denmark based Kiloo & Sybo Games.
It is also important to associate the right ad-format at the right pause point.