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“Alpha women may believe the Alpha male is their natural partner; a breadwinner, similar to her – but although they might make an exciting relationship, they don’t make a good relationship,” she adds.

“One will always want to assert their authority.” “Alpha” and “Beta” are well-worn terms in relationship speak – but, when you cut through the psychobabble, what do they mean?

“They just need to start looking past the competitive, domineering Alpha male.” Designed to appeal to the generation exhorted to “lean in” by Facebook’s chief operating officer Sandberg, the book promises to “dispel the myth that being a successful professional woman dooms your chances of a relationship and family”.

Opening with a quiz to determine whether you are Alpha or Beta (and, the author insists, most people are a combination), it challenges perceptions about these two personality types, provides guides on dating outside your comfort zone and offers advice on working through relationship problems and affairs.

Alpha males, the Don Drapers and Gordon Gekkos, are a centuries-old phenomenon; whereas the Alpha female – who, crucially, embraces her Alpha status – is a relatively new breed, typified by intelligent, self-assured women at the top of their profession: think Angelina Jolie, Anna Wintour and Angela Merkel.

The “Beta” personality type describes a more laid-back, communicative mindset – or, as Dr Rhodes puts it, “a man who is just as comfortable changing nappies as making a presentation at work”.

The pairing of two Alphas, Dr Rhodes suggests, can result in a power struggle.

Last modified 04-Nov-2017 09:52