His self-made man success story was a part of his appeal.Dyer told readers to pursue self actualization, calling reliance on the self a guide to "religious" experience, and suggested that readers emulate Jesus Christ, whom he termed both an example of a self-actualized person and a "preacher of self-reliance".
Dyer criticized societal focus on guilt, which he saw as an unhealthy immobilization in the present due to actions taken in the past.
He encouraged readers to see how parents, institutions, and even they, themselves, had imposed guilt trips upon themselves.
They include a tickle monster, a professional wrestler, a former pro basketball player, two attorneys and more.
He pursued an academic career, published in journals, and established a private therapy practice. John's, which focused on positive thinking and motivational speaking techniques, attracted many students.
Many wonder what is the center of his strength, his motivation, what droves him to do such great things, reach so many lives, and the answer to that sums up to three letters, GOD!!!