In preparation for the UK launch of the series, Fox experimented with an SMS-based viral marketing campaign.
Mobile phone owners received the following unsolicited SMS messages addressed to them by name with no identifying information other than being from "Dexter": "Hello (name). Dexter." The SMS-message was followed by an email directing the user to an online video "news report" about a recent spree of killings.
The webisodes are animated with 2.5D style, where flat two-dimensional illustrations are brought to life in three-dimensional space.
Subsequent seasons evolved independently of Lindsay's works.
In February 2008, reruns (edited down to a TV-14 rating) began to air on CBS in the wake of the shortage of original programming ensuing from the 2007–2008 Writers Guild of America strike, thus the reruns on CBS ended after one run of the first season.
Each victim's story is split into four two-minute chapters.
A second season of the web series titled Dexter: Early Cuts: Dark Echo, one story in six chapters, premiered on October 25, 2010.
Set in Miami, the series centers on Dexter Morgan (Michael C.