On 1 October 2010, the New York Post reported in its "Page Six" gossip column that Klum would be leaving Victoria's Secret, which was later confirmed by Klum.
In addition to working with well-known photographers on her first husband's Sports Illustrated shoots, she was the object and subject of Joanne Gair body painting works in several editions from 1997 to 2010.
When she commented that German engineering is so sexy, she caused the Beetle to blush and turn red.
She has been a part of several commercials for Volkswagen and Mc Donald's on German television.
The latter video depicts the married couple sharing intimate moments while naked in bed; the concept was Klum's idea.